WilsonBlock1000 Radio

FOLLOWUP: Bakery Nouveau owner coaches Team USA to 5th-place finish in World Cup of Baking

https://westseattleblog-assets.s3.amazonaws.com/uploads/2026/01/IMG_9461-e1769119444387.jpeg

By Anne Higuera
Reporting for West Seattle Blog

“I’m super proud of the team,” says Bakery Nouveau owner William Leaman, after coaching America’s baking team at this year’s Coupe du Monde de la Boulangerie, an industry competition in Paris for countries from around the world. The competition took place Tuesday and Wednesday, with winners announced late yesterday. South Korea, Chinese Taipei, and France were the medal winners, followed by Denmark and America. Ten teams competed in the finals.

(Photos by William Leaman) Defending its gold medal from 2024, France earned bronze this time.
As we reported last week, Leaman’s been juggling running his 3-location bakery business, including the flagship store in West Seattle (4737 California Ave SW), with coaching the 3-person Team USA at bi-weekly practices in Chicago. He was tapped to coach after being part of the winning team in 2005. At this year’s Coupe du Monde, each of the 10 teams had to produce many of the same breads, pastries, and savory “snacks” on the single competition day, plus a unique artistic piece showing an invention from their country, many with elaborate details.

South Korea’s 1st Place entry

Denmark’s whimsical Lego theme came in 4th place
Leaman says the pressure was high and the space was limited on competition day. “They did a great job, especially in a space that was half the size of what they were used to working in. That was probably the biggest challenge and then all of the noise, different countries, so many of their fans, air horns, yelling, screaming all in the last couple of minutes to be on time.” Adding to that, a live audience and a cadre of judges watching all day as they worked.

Team USA’s entry came in 5th
To finish in the top half of the field is testament to the team’s focus and talent. They started practicing long after some of the other teams, and they all have day jobs, making practices less frequent than ideal. Leaman says some teams had either sponsorships or government support that allowed them to practice and work on their design and techniques full time for many months. “Our biggest challenge was artistic, and a super short runway to prepare.” Despite that, the jury was impressed. “We had high marks in flavors for our products,” he says.

Some of those flavors will be headed to the Bakery Nouveau locations soon. Leaman says one of the “snack” sandwiches they made for the competition will be on the menu — look for the new Black Cod Miso sandwich on brioche later this year.

Share This

https://ift.tt/TVhr8Kj

Comments

Local Music Scenes

Music Scenes

Australian Music Scene Bakersfield Music Scene Baltimore Music Scene Beverly Hills Music Scene Boston Music Scene Brampton Music Scene Bronx Music Scene Brooklyn Music Scene Buffalo Music Scene California Music Scene Canadian Music Scene Charlotte Music Scene Chicago Music Scene Chicago drill music scene Cincinnati Music Scene Cleveland Music Scene Cologne Music Scene Colombian Music Scene Colorado Music Scene Compton Music Scene Connecticut Music Scene Dallas Music Scene Daytona Beach Music Scene Denver Music Scene Detroit Music Scene Durham Music Scene Finland Music Scene Finnish Music Scene Florida Music Scene Georgia Music Scene Germany Music Scene Ghana Music Scene Greece Music Scene Greensboro Music Scene Hawaii Music Scene Hiram Music Scene Honolulu Music Scene Houston Music Scene Illinois Music Scene Inglewood Music Scene Iowa Music Scene Ireland Music Scene Jackson Music Scene Johannesburg Music Scene Kansas City Music Scene Kansas Music Scene Kentucky Music Scene La Habra Music Scene Las Vegas Music Scene Lexington Music Scene London Music Scene Long Beach Music Scene Long Island Music Scene Los Angeles Music Scene Louisiana Music Scene Louisville Music Scene Maine Music Scene Marion Music Scene Maryland Music Scene Massachusetts Music Scene Melbourne Music Scene Miami Music Scene Michigan Music Scene Milwaukee Music Scene Minneapolis Music Scene Mississippi Music Scene Missouri Music Scene Munich Music Scene Nashville Music Scene Nevada Music Scene New Jersey Music Scene New Mexico Music Scene New Orleans Music Scene New York State Music Scene Nigeria Music Scene NorCal Music Scene North Carolina Music Scene Oakland Music Scene Ohio Music Scene Oklahoma Music Scene Ontario Music Scene Oregon Music Scene Oxnard Music Scene Pennsylvania Music Scene Philadelphia Music Scene Phoenix Music Scene Portland Music Scene Rhode Island Music Scene Rochester Music Scene Sacramento Music Scene Salt Lake City Music Scene San Antonio Music Scene San Bernardino Music Scene San Diego Music Scene San Francisco Music Scene Seattle Music Scene South Africa Music Scene South Carolina Music Scene St. Louis Music Scene Tennessee Music Scene Texas Music Scene Tokyo Music Scene Tulsa Music Scene Utah Music Scene Vallejo Music Scene Vancouver Music Scene Virginia Music Scene Waco Music Scene Wisconsin Music Scene Wyoming Music Scene altadena music scene american music scene local music scene music scene new york music scene northwest music scene pasadena music scene seattle music scene toronto music scene
Show more